A decade ago, in the event neoprene shaper that a celebrity wasn’t for the red carpeting, she was probably dressed up in a Succulent Couture tracksuit. Things possess certainly transformed.
Nowadays, low-key style in Hollywood is definitely defined simply by sophisticated, non-descript basics — and not one are because popular than patients from Atea Oceanie.
In only three years, the under-the-radar London-based plus size v neck dress line, founded by 37-year-old Laura Myers, has become a no-brainer for with-it celebrities, providing chic, basic, surprisingly inexpensive staples that blend “’90s minimalism with modern American sportswear, ” as Myers tells The Post.
“The collection was developed from a gap I could see in my personal wardrobe, ” Myers says of her infant label, a hit with everyone from Dakota Manley and Emerald Heard to Kendall Jenner and Gigi Hadid. “I was journeying a great deal at the time and felt the advantages of pieces which i could go back to again and again and wear in numerous different ways. ”
After away from Brown University or college in 2002 with a level in sociology, the New Zealand-born-and-raised Myers signed up for summer programs at the Parsons School of Design prior to interning in major homes like Rob Rucci in New York and Louis Vuitton in Paris.
Simply by 2010, the designer got moved to Greater london, where a couple of years later the girl officially released Atea Oceanie for fall 2013. The name — a Tahitian phrase which means “something faraway and remote” — was inspired simply by her existence as a globe-trotter who’s still connected to her distant homeland.
Since then, the brand offers seen enough A-list endorsements to competitor the likes of Armani. One of the biggest was from The talanetd selena gomez, who delivered style scribes racing for their keyboards when she was snapped in a party in Los Angeles last summer rocking the label’s ivory viscose slip gown. Kristen Stewart did the same, eschewing her consistent of slim jeans and Keds to get a white Atea Oceanie match at a January verification. The look was cool-girl incarnate — and easily among her better to date.
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BackContinueShare this: FacebookTwitterGoogleFacebook MessengerWhatsAppEmailCopyAdvertisementApril 4, 2016“It’s great that Atea Oceanie has become a first choice for women because diverse because Kate Hudson, Kristen Stewart and The talanetd selena gomez — ladies with an effortless feeling of style, ” Myers says. “I believe the attitude of the clothing appeals to superstars as it demonstrates the fluidity of modern women’s lives and their have to be able to move seamlessly among a variety of circumstances. ”
To that particular end, Myers has centered on offering seasonless dresses and separates in mostly natural tones that may be dressed up or down. Just to illustrate: the brand’s signature blazer, which At the Olsen offers worn both casually pertaining to errand operates and more formally to film event events, as well as the neoprene bodysuit — an unassuming foundational piece for a few of their particular more statement-making ensembles.
Yet it’s not simply West Coastline glitterati drinking the Atea Oceanie tea: Instagram’s Avoi Chen and Leandra Medine, of well-known fashion weblog Man Repeller, lead the constituency of well-heeled New Yorkers thrilled by the wallet-friendly line, by which tops from $115 and jackets, jeans and dresses run mainly from $300 to $250. Chen was spotted sports an Atea Oceanie cardigan during Nyc Fashion Week in Sept, while Medine has delivered to Instagram upon several events to claim her like for their double-breasted blazer.
“Atea Oceanie in some way manages to achieve a wide client base through a variety of designs while keeping the overall brand look extremely streamlined, ” says Bo Kim, owner of Top West Part boutique bocnyc, one of 3 New York City merchants that share the collection. (Barneys as well as the Line would be the other two. ) Betty says the brand’s product sales have been solid in time since her store selected it up pertaining to the fall 2015 time of year, adding that shoppers are particularly amazed at Atea Oceanie’s attention to information, such as a hidden zipper drawing a line under at the side of a current-season dress designed to guarantee a refined fit.
It is a emotion echoed simply by Kristi Mikesky, features publisher at design website the Zoe Record.
“I actually appreciate the line’s innate wearability, neutral color scheme and focus on classic silhouettes, ” says the Mis Angeleno, whom plans on purchasing pieces this year. “They’re wisely catering towards the market’s developing need for flexible, timeless staples, and the focus on detail makes each piece feel particular. ”